The 4 Biggest Challenges Facing Brick-and-Mortar Game Stores in 2025—and How to Overcome Them

The gaming industry has evolved significantly over the years, and in 2025, brick-and-mortar game stores remain an integral part of the community for gamers and hobbyists alike. However, these businesses face unique challenges in an increasingly digital and competitive world. Below, we explore the four biggest obstacles game store owners are likely to encounter in 2025 and actionable strategies to navigate them successfully.

1. Competing with E-commerce Giants

Online retailers like Amazon and big-box stores often offer lower prices, fast delivery, and convenience, making it tough for game stores to compete. According to a report from Statista, e-commerce sales are projected to account for 24% of all retail sales globally in 2025.

How to Overcome It:

• Create an Unparalleled In-Store Experience: Host events like gaming tournaments, demo days for new tabletop games, or weekly RPG sessions to foster a sense of community and give customers a reason to visit your store.
• Leverage Local Loyalty: Offer loyalty programs with rewards for repeat visits or purchases that customers can’t find online.
• Exclusive Inventory: Focus on stocking niche or limited-edition items that appeal to hardcore enthusiasts, like rare board games or indie video games.

Additionally, consider offering bundled deals that combine games with accessories or collectibles. This not only increases the perceived value of a purchase but also makes it harder for customers to compare prices with online retailers. Building a knowledgeable and passionate staff can further set your store apart—employees who can recommend games and connect with customers on a personal level create an experience no algorithm can replicate.

2. Rising Operational Costs

Rent, utilities, and inventory costs are increasing. A 2024 CBRE report showed that retail rent prices rose by 6% year-over-year, posing financial stress for small businesses.

How to Overcome It:

• Streamline Inventory Management: Use a point-of-sale (POS) system, like AccuPOS, that integrates real-time inventory tracking to minimize overstock and reduce waste.
• Negotiate Leases: If your lease is up for renewal, work with your landlord to negotiate favorable terms, especially if you’re a long-term tenant.
• Maximize Store Space: Make every square foot count by creating multipurpose spaces that can serve as sales floors, event venues, and community gathering spots.

Another way to reduce costs is by collaborating with other local businesses. Partner with nearby cafes or breweries to host co-branded events like “Board Games and Brews” nights. Not only does this cut down on event costs, but it also brings in a shared audience. Crowdfunding can also be a valuable tool—many game stores have successfully raised funds for expansions or renovations through platforms like Kickstarter, where they engage their loyal customer base directly.

3. Attracting and Retaining Customers in a Crowded Market

With new gaming stores, online communities, and hobby clubs popping up, standing out is harder than ever. A 2025 survey by Deloitte found that 58% of consumers prioritize experiences over products when choosing where to shop.

How to Overcome It:

• Build a Memorable Brand: Develop a strong identity with a catchy store name, engaging logo, and unique branding that resonates with gamers.
• Community Engagement: Sponsor local gaming events or partner with schools, libraries, or cafes to host workshops or tournaments.
• Social Media Presence: Share engaging content, such as behind-the-scenes videos, game reviews, or live streams of in-store events, to build a loyal online following.

Personalized marketing is another powerful tool. Collect customer information—such as game preferences or birthdays—and send tailored promotions, such as discounts on their favorite products or exclusive invites to VIP events. A well-designed website with local SEO can also attract foot traffic by helping nearby customers find your store when searching for gaming products or events online.

4. Adapting to Changing Consumer Trends

In 2025, gaming trends are rapidly shifting. The resurgence of tabletop gaming, the rise of augmented reality (AR) experiences, and sustainability concerns are reshaping customer expectations.

How to Overcome It:

• Stay Ahead of Trends: Regularly research industry developments and attend trade shows to learn about new gaming trends, from AR board games to eco-friendly products.
• Eco-Friendly Practices: Stock sustainable products, such as biodegradable card sleeves or recycled board games, to appeal to environmentally conscious shoppers.
• Diverse Inventory: Offer a mix of products, from classic games like “Magic: The Gathering” to VR-based tabletop gaming systems, ensuring you attract a broad customer base.

Don’t overlook partnerships with game designers and publishers. Hosting exclusive launch events or acting as a playtesting hub for new games can position your store as an industry leader. Engage directly with your community by creating forums or social groups where customers can share feedback and ideas. This ensures you stay aligned with their interests while fostering a loyal customer base.

To Sum Up

While brick-and-mortar game stores face significant challenges in 2025, these obstacles also present opportunities for innovation and growth. By creating an engaging in-store experience, optimizing operations, building strong community ties, and adapting to new trends, game stores can thrive in an evolving market.

Whether you’re a veteran store owner or just starting your journey, having the right tools—like a robust POS system—can make all the difference. Ready to take your game store to the next level? Contact AccuPOS today to learn how we can help streamline your operations and enhance your customer experience.

Sources:

• Statista: Global E-commerce Sales
• CBRE: Retail Rent Trends Report 2024
• Deloitte: 2025 Consumer Experience Survey